The Gel Collection - Neglefeber.dk
📍 Hørsholm, Denmark
Signe launched Neglefeber.dk as a platform for curated beauty products.
As the community flourished, she and her husband recognized an opportunity to create an authentic in-house brand—one that truly reflected their audience’s vibrancy. Unfortunatelt their first packaging design mussed the mark, so Signe got in contact with us. The Gel Collection needed more than design—it needed a brand that could spark connection.
What The Gel Collection Stands For:
21-FREE formulations, easy removal, vegan and palm-oil free, made in Europe, paired with Denmark’s leading learning platform for gel nail artistry—it's not just a product, it’s a celebration of inclusive beauty and shared creativity
Service provided: the branory “Core identity” & “Packaging” Follow them at: www.instagram.com/neglefeber.dk
The gradient application of gel polish became the inspiration
We grounded The Gel Collection in authenticity—from bold, expressive visuals to a community-first ethos. Our brand strategy and packaging design bridged storytelling with function, bringing the playful spirit of DIY nail artistry to life through color, clarity, and thoughtful structure.
The application of polish typically leaves a gradient fade of color across the nail as the polish gets brushed on. This became the inspiration to the gradient identity.
Awards received from
From 0 to 35 Million in yearly revenue
The relaunch was the spark the brand needed, now 4 year later they can proudly say that they:
Pivoted the business model to only focus on their own products
They have grown from zero to an impressive 35 million DKK annual revenue
Received credibility-backed awards: Danish Beauty Awards, Costume, and Dansk Erhverv
Built a thriving community rooted in craftsmanship and creativity.
