Christina Bengtson - YAY YOGA
📍 Copenhagen, Denmark
This is what Christina had to say about working with us:
“ I’m so thankful to work with you Christina. You have such a great and structured process that I felt completely safe surrendering this important assignment to her. I’m definitely returning to her for my next project and will gladly recommend her again and again“
Service provided: the branory “sprint"
New visual identity that imcompasses the Yay Yoga philosophy.
Christina was an absolute pleasure to work with and this was such a fun brand! Can not believe we made this in a day!
When Christina Bengtson, owner of YAY Yoga, reached out to me, she needed branding for her new business. She wanted a logo that captured her spirit and her philosophy of teaching - “As long as you try and have fun doing it, you are doing it right”
I knew i had to deliver a logo that was bold and also smart, so we started with the bright color palette (orange!) and then moved into the design of the logo itself. I loved creating this logo that playful and plays with the name YAY Yoga.
This logo was hand sketched to create a completely unique visual, and I'm in love with the result.
Custom icons
To further embrace the play element we used Christina’s own hand scribbled notes of poses she prepares before each lesson to create custom logos explaining the different Yoga practices she teaches.
